G1BIO, Leading Innovation in K-Cosmetic Manufacturing – Targeting the Global Market with Influencer Portrait Rights Solutions

14 Oct

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G1BIO CO., LTD. (CEO Kim Woosik), a promising growth-oriented cosmetic manufacturing company based in Chun-cheon-si, Gangwon Province, South Korea, has announced its provision of innovative K-cosmetic manufacturing solutions to brand companies and buyers. These solutions are based on intellectual property rights (IPRs) that utilize the portrait rights of K-content idols and influencers from the product development stage through to marketing and distribution.

G1BIO supplies the SOQU brand and OEM, ODM cosmetics to global retail stores such as Marshalls, HEBE, WINNERS, EUROKOS, TKMAXX, PRIMOR, MADAMECOCO, TJMAXX, DM, FOZZY, FAMILIA, and MEDCELL. The company is recognized as a leading Korean cosmetics manufacturer, developing, manufacturing, and producing cosmetics tailored to the needs of brand companies and buyers.

Through this IPR-based cosmetic manufacturing innovation solution, G1BIO aims to leverage the strong brand power of K-content idols and global influencers to enhance the marketing and influencer affiliate distribution solutions for high-quality K-cosmetics.

To this end, G1BIO has invested in establishing a branch office in Gangnam, Seoul, several years ago. This branch is dedicated to brokering idol and influencer portrait rights and matching them with entertainment and corporate brands, supporting IPR-based K-cosmetic manufacturing innovation.

The IPR-based K-cosmetic solution has achieved notable success, including the launch of collaboration products with international influencers and expanding sales through affiliate marketing. Companies that have applied K-content to their products and carried out cooperative marketing have experienced rapid buyer selection. Additionally, marketing through idol influencers on social media enables effective affiliate distribution at the point of marketing.

LIZ Entertainment's girl group ICU released the 'ANTI HERO' album, followed by the launch of the SOQU cosmetics brand Radiance series, gaining popularity in Korean retail stores and overseas markets. G1BIO also provides marketing through global influencer partnerships, such as with Italian Instagram star tatsiana (700k followers) and US model-turned-creator Daria. This includes the manufacturing of products utilizing portrait rights and affiliate marketing programs, offering direct online sales in over 50 countries, including North America, Europe, and Southeast Asia.

CEO Kim Woosik of G1BIO stated, “Korean cosmetic manufacturers have already achieved the highest quality products through intense competition. In the globally competitive cosmetic market, it was necessary to strengthen content and marketing. Thus, we have become able to offer global companies the release of products applying K-content, idols, and influencer licenses, along with cooperative marketing.”